Case Studies

Approach : The goal was to keep it real and relatable. Paytm teamed up with creators who could bring these features to life through everyday moments, like paying a friend back or shopping online, making the brand feel more personal and relevant.

Execution : We brought together 50 influencers for an immersive brand experience. Post-event, these creators shared reels and stories that highlighted Paytm’s features in action, using their own tone and storytelling style. The content was fun, interactive, and built around real-life use cases that their audiences could relate to.

Results : The campaign sparked a rise in app engagement and got more people talking about Paytm’s features. It proved that when creators lead the conversation, users listen, relate, and engage.

Approach : To build excitement both digitally and on-ground, Zoreko decided to go big on influencer marketing and celebrity presence.

Execution : We collaborated with 25 fashion and lifestyle influencers who created stylish, high-energy content that gave a sneak peek into the store’s offerings. The launch event featured a celebrity appearance, live music, and interactive photo-ops for visitors who shared their experiences on social media using the campaign’s hashtags like #ZorekoLaunch, ensuring the buzz reached far and wide.

Results : The campaign successfully drove high footfall during the launch and generated a flood of videos from influencer content. It also caught the eye of the media, leading to extensive coverage that extended the campaign’s reach beyond social media.

Approach : To make each launch feel personal and city-specific, the brand partnered with 25 lifestyle influencers who had a strong local presence. The strategy was to keep it relatable, tapping into each city’s unique vibe through creators that their audiences already loved and trusted.

Execution : Influencers created engaging content like reels, styling videos, and posts, each showcasing city-specific experiences tailored to their respective cities. Their content encouraged local engagement and gave followers a reason to visit the stores in person. This hyper-local approach helped the brand stay relevant across different markets.

Results : The campaign led to a 40% jump in social media followers, a 30% increase in foot traffic, and a 15% boost in sales across each launch month, proving that when you speak to local audiences through the right voices, the impact is both immediate and lasting.

Approach : To make skincare feel less intimidating and more relatable, Bioderma partnered with a select group of mega influencers from the beauty, fashion, and wellness space. The focus was on transparency, showing real-time product usage, honest opinions, and everyday skincare routines that audiences could trust.

Execution : The influencers shared their honest experiences across platforms, walking their audiences through how the products worked for them. These weren’t scripted advertisements; rather, the influencers told real stories, highlighted real results and personal routines, helping followers see Bioderma as a brand that truly works.

Results : The campaign sparked a wave of positive engagement and significantly boosted product visibility. More importantly, it helped build stronger brand trust and created a space for positive sentiment within the skincare community.

Approach : To simplify the learning curve and build trust, Paytm collaborated with a mix of tech and lifestyle influencers who could break down the feature in engaging ways. The idea was to meet users where they are, on social media, and walk them through the experience step by step.

Execution : Influencers posted easy-to-follow videos demonstrating exactly how to use the ONDC feature on Paytm. These videos highlighted ease of access, convenience, and the benefits of shopping directly through the app. The content was shot in natural, relatable settings, reinforcing the brand’s focus on making things smooth, light and friendly.

Results : The campaign generated buzz and familiarity for ONDC among potential users, helping position Paytm as the preferred platform for engaging in the e-commerce space while boosting immediate credibility through influencer-driven storytelling.

Approach : We focused on city-specific influencer collaborations to create buzz and encourage offline visits through authentic, fashion-forward content.

Execution : Partnered with lifestyle & fashion influencers across all 5 cities who shared in-store styling content, watch showcases, and store directions via Instagram Reels. Each piece of content subtly nudged viewers to visit the store.

Results : Over 8 million impressions and a 3x spike in store visits. Influencer content directly drove walk-ins and positioned the brand as a premium watch destination in urban markets.

Approach : We focused on finding creators who don’t just have numbers, but also a passion for sharing knowledge in a way that feels real. Whether it was financial advice, self-growth tips, or career guidance, the key was to find voices that could inspire and educate while keeping things engaging.

Execution : We onboarded creators from each niche into the Seekho platform, guiding them through every step, from understanding the audience to creating the most impactful content. These creators began producing long-form videos for the Seekho Vibe integration, ensuring users could stay connected with the content they loved.

Results : The campaign positioned Seekho as a go-to platform for learning and personal growth. It brought fresh, high-quality content to the app, resulting in a rise in daily active users and overall engagement. Most importantly, it showed that the right creators educate and entertain as natural as scrolling through your feed.